Terms & Conditions

The bits you want to know

Prize: £1.00 off Jason’s Sourdough Crumpets. 2,000 coupons available (hard cap). Subject to availability.

Show Dates: Good Food Show, NEC Birmingham, 18–21 June 2026.

QR Scan Window: 00:01 on 18/06/2026 (the “Opening Date”) to 23:59 on 01/07/2026 (the “Closing Date”) inclusive. QR codes may be scanned at the Good Food Show or via take-home marketing flyer until the Closing Date.

Coupon Activation Window: 1 month from the date the prize email is issued. Once the on-screen coupon is activated at the till, it must be redeemed within 60 minutes.

How to Enter: Free to enter. No purchase necessary. Scan the QR code from in-show POS or take-home flyer, visit jasonstoastandwin.co.uk, play the Toast & Win game and submit your details to receive your prize by email.

Retailers: Redeemable at Tesco, Morrisons and Waitrose only.

Eligibility: Open to residents of Great Britain aged 18 years or over only. One entry per person.

Full T&Cs: jasonstoastandwin.co.uk/terms

Promoter: Geary’s Bakeries Ltd. Unit 25, Hayhill Industrial Estate, Barrow upon Soar, Loughborough, Leicestershire, LE12 8LD. Registered company number 01877775.

Terms & Conditions

The Promoter

  • The Promoter is Geary’s Bakeries Ltd, a company incorporated and registered in England and Wales with company number 01877775, whose registered office is at Unit 25, Hayhill Industrial Estate, Barrow upon Soar, Loughborough, Leicestershire, LE12 8LD.
  • This promotion is delivered in partnership with EMC3 Reality Limited (“EMC3”), a company incorporated and registered in England and Wales with company number 08491174, whose registered office is at Lombard House, Cross Keys, Lichfield, WS13 6DN; and Savi, the coupon fulfilment partner responsible for the issuance, activation and redemption tracking of promotional coupons.

Eligibility

The promotion is open to legal residents of Great Britain (England, Scotland and Wales) aged 18 years or over, except:

  • employees of the Promoter or its holding or subsidiary companies;
  • employees of agents or suppliers of the Promoter or its holding or subsidiary companies who are professionally connected with this promotion or its administration; or
  • members of the immediate families or households of (a) and (b) above.

The Promotion

  • The title of this promotion is Toast & Win — Jason’s Bakery at the Good Food Show 2026.
  • The Good Food Show will take place at the NEC Birmingham from 18–21 June 2026 (the “Show Dates”). QR codes triggering the promotion microsite will be displayed on in-show POS and aisle fixtures throughout the show.
  • The QR scan window will open at 00:01 on 18/06/2026 (the “Opening Date”) and close at 23:59 on 01/07/2026 (the “Closing Date”) inclusive. QR codes are also available on take-home marketing flyers distributed at the show, which may be scanned by eligible participants at home after the show closes, up to and including the Closing Date. All entries received after the Closing Date will be disqualified.
  • The coupon activation window opens from the date the individual prize email is issued and remains open for one month from that date. The last possible prize email issue date is 01/07/2026, meaning the final redemption deadline is 01/08/2026. Once the on-screen coupon is activated at the till, it must be redeemed within 60 minutes.
  • Entry to this promotion is free. No purchase is necessary to participate.
  • One entry per person is permitted for the duration of the Promotional Period.
  • Subject to prize availability, eligible participants who complete the full entry journey (Steps 01–05 as set out below) may receive a prize, while stocks last. Once the total prize pool of 2,000 coupons has been exhausted, no further prizes will be available and the promotion will close. The Promoter reserves the right to close the promotion early in the event that the prize pool is exhausted prior to the Closing Date.

How to Enter — Phase 1: Entry Journey

To enter the promotion, participants must complete the following steps during the Entry Period:

  • Scan the QR code displayed on in-show POS at the Good Food Show or on a take-home marketing flyer;
  • Visit jasonstoastandwin.co.uk via the QR link;
  • Accept the Cookies Policy and these Terms and Conditions on the branded landing page;
  • Play the Toast & Win game by tapping to pop the toast and reveal the prize;
  • On the prize reveal screen, select ‘Claim My Prize’ and proceed to the data capture step;
  • Enter their first name, last name and email address. Participants who wish to receive marketing communications from Jason’s Bakery must tick the clearly labelled marketing opt-in checkbox at this step. Ticking the marketing opt-in is voluntary and is not a condition of entry or prize receipt;
  • Submit their details to trigger the prize email. The participant will then receive a confirmation email containing their unique prize claim link.

How to Redeem — Phase 2: Coupon Redemption

Once the prize email has been received, participants must complete the following steps to redeem their coupon:

  • Open the prize email from noreply@jasonstoastandwin.co.uk and click the unique claim link. The claim link is valid for one month from the date the prize email is issued. Links that are not activated within this period will expire.
  • On the claim landing page (jasonstoastandwin.co.uk/claim), review the Terms and Conditions and select ‘Continue to Coupon’;
  • On the activation gate screen, select the retailer at which the participant intends to redeem (Tesco, Morrisons or Waitrose) and confirm they are in-store and at the till before selecting ‘Activate Coupon’. Once activated, the coupon will be live for 60 minutes only;
  • Present the on-screen barcode or voucher code to the cashier at the till when purchasing Jason’s Sourdough Crumpets. The coupon must be redeemed within 60 minutes of activation, after which it will expire and cannot be reactivated.

The Prize

  • The following prize is available: £1.00 off Jason’s Sourdough Crumpets, redeemable at Tesco, Morrisons and Waitrose only. A total of 2,000 prizes are available (hard cap).
  • All prizes are unique single-use digital coupons issued via Savi. Each coupon claim link is valid for one month from the date of issue. Once the on-screen coupon is activated, it must be redeemed at the till within 60 minutes.
  • Coupons are non-transferable, have no cash value, and may only be redeemed against Jason’s Sourdough Crumpets at participating Tesco, Morrisons or Waitrose stores.
  • There is no cash alternative to the prize offered.
  • The Promoter reserves the right to replace the prize with an alternative of equal or greater value if circumstances beyond its control make this necessary.

Winner Notification & Prize Delivery

  • All eligible participants who complete the entry journey will be notified of their prize immediately via the on-screen prize reveal, subject to prize availability.
  • A prize email containing a unique claim link will be sent to the email address provided by the participant following submission. The claim link is valid for one month from the date of issue.
  • The Promoter will not be liable for non-delivery of any prize email caused by the provision of incorrect or incomplete contact details by the participant.
  • Once the on-screen coupon is activated, it must be redeemed within 60 minutes. Expired or lapsed coupons cannot be reactivated or reissued.
  • The Promoter reserves the right to verify the eligibility of any participant prior to prize fulfilment.

Data Protection

  • EMC3 Reality Ltd (“EMC3”) will collect participants’ first name, last name and email address for the sole purpose of delivering the promotional prize via Savi. This data will be processed by EMC3 and Savi as data processors acting on behalf of the Promoter in accordance with applicable data protection legislation.
  • Participants who tick the optional marketing opt-in checkbox during the data capture step consent to Geary’s Bakeries Ltd contacting them by email with news, offers and information about Jason’s Sourdough products. This consent is given to Geary’s Bakeries Ltd only. EMC3 and Savi will not use participant data for their own marketing purposes.
  • Participants may withdraw their marketing consent at any time by using the unsubscribe link included in any marketing email from Jason’s Bakery.
  • All personal data will be processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and in accordance with Geary’s Bakeries Ltd privacy policy available at [JASON’S BAKERY PRIVACY POLICY URL TBC].
  • In accordance with current guidelines, if you are a winner, the Promoter may publish or make available on request information confirming that an award took place, including your name and county. You have the right to object or to ask for less information to be made available. If you wish to object, or have any questions regarding your personal data, please contact getintouch@jasonssourdough.co.uk.

Limitation of Liability

  • Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate participants or accept any liability for any loss, damage, personal injury or death occurring as a result of participation in this promotion or taking up any prize, except where caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected.
  • The Promoter accepts no responsibility for entries, claims or redemptions that are delayed, incomplete or lost due to technical reasons or otherwise.
  • The Promoter takes no responsibility for any technical failures, interruptions or errors in the operation of the microsite, QR codes, Toast & Win game, prize email delivery, or Savi coupon system that are beyond its reasonable control.
  • The 60-minute coupon activation window is a hard technical limit. The Promoter accepts no liability for coupons that expire as a result of the participant failing to present the coupon at the till within the activation window.

General

  • By entering the promotion, participants confirm that they have read and agree to be bound by these Terms and Conditions and the decisions of the Promoter.
  • Instructions provided at the point of entry form part of these Terms and Conditions. In the event of a conflict, these Terms and Conditions take precedence.
  • If the Promoter has any reason to believe that there has been a breach of these Terms and Conditions, the Promoter may, at its sole discretion, exclude any participant from the promotion.
  • Bulk entries made from trade, consumer groups or third parties will not be accepted. Entries via automated means, macros, bots or third parties, or entries which do not satisfy the requirements of these Terms and Conditions in full, will be disqualified.
  • The Promoter reserves the right to hold, void, suspend, cancel or amend this promotion where it becomes necessary to do so. If any act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions (including but not limited to global or regional health crises, weather conditions, fire, flood, strike, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic or other natural calamities and acts of God), the Promoter will not be liable for any failure to perform or delay in performing its obligations.
  • The decisions of the Promoter are final and binding in all matters relating to this promotion and no correspondence will be entered into.
  • This promotion is available at the Good Food Show, NEC Birmingham (18–21 June 2026) and via take-home marketing material distributed at the show. It is not available through any other channel, event or retailer entry point.
  • If any clause or provision of these Terms and Conditions is declared by a court to be illegal, invalid or unenforceable, this shall not affect the validity and enforceability of any other clause or provision.
  • These Terms and Conditions and any disputes arising therefrom shall be governed by the laws of England and Wales and subject to the exclusive jurisdiction of the English and Welsh Courts.

Full Terms and Conditions are available at jasonstoastandwin.co.uk/terms.

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